Starbucks goes (RED) for the Holidays!!!
Starbucks and (RED) today announced a multi-year partnership that will give coffee lovers a chance to do good every day.
Throughout the holiday season, Starbucks will contribute five cents from the sale of any of (Starbucks) RED Exclusive beverage (the three beverages that make up the Starbucks popular holiday trio) at all of their US and Canadian stores to the Global Fund to invest in AIDS programs in Africa.
“(RED) is making remarkable progress in the worldwide effort to address AIDS in Africa,” said Howard Schultz, Starbucks chairman, president and CEO. “We have a deep partnership with coffee growing regions in Africa. We are proud to partner with our customers to contribute toward an AIDS-free Africa.”
Schultz joined Bono, co-founder of (RED), for today’s announcement in front of 10,000 Starbucks partners (employees) at the company’s 2008 Leadership Conference in New Orleans.
“(RED) is coming to a corner near you thanks to Starbucks. I’m very excited to be able to say that,” said Bono, co-founder of (RED). “The business of Starbucks with roots in Africa and branches all over the world is an ideal fit for (RED). It’s pretty mind-blowing to think that millions of people can buy (RED) going about their daily lives and in doing so raise millions of dollars to fight AIDS in Africa. That’s not a bad hit from your caffeine.”
(Starbucks) RED Exclusive Holiday beverages go on sale November 27, 2008 and continue through January 2, 2009.