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Red is sexy!

From Join Red!

Who’d have ever thought that AIDS in Africa would come up as a topic during the Super Bowl?

It just happened today when Dell premiered a commercial to promote their new (PRODUCT) RED PCs. This ad shows that ordinary people can help eliminate AIDS in Africa, simply by choosing Dell (PRODUCT) RED while shopping for computers that they’re already going to buy… and other ordinary people recognize and celebrate this choice.

If you missed this amazing moment on TV, hit play below to see the Dell (PRODUCT) RED spot.

DELL.COM/JOINRED