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Joan Collins Is The New Face Of Alexis Bittar

From our friends at CelebsForSale

If you think you’re in a time warp with these new Alexis Bittar ads, you’re not. The hotness that is Joan Collins is now the face (and attitude) of the costume jeweler at the age of 76.

Bittar had the idea for the campaign after hearing that he was Collins’ favorite costume jeweler. He decided to design his latest pieces with her Dynasty character in mind–and then invited her to star in his spring campaign. Her response? ” Ooh! ‘Alexis for Alexis’… how brilliant! Count me in.” [via Lucky]

She’s bringing Dynasty back, y’all! Look at the SIZE of these items. They’re huge! Only Joan Collins could pull this off and have it look good.

And it’s fantastic.

Images and story from

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