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Dita Von Teese Talks Lingerie Line Von Follies [Photos]

The queen of the new burlesque, Dita Von Teese,  is certainly setting up a whole new branding world this year, and I couldn’t be more excited. Books, dresses, perfume, and her own lingerie line, Von Follies. NO ONE should be surprised that Dita FINALLY came out with her own intimates. I mean, she’s mostly known for being seen in and out of her undies. But when asked about why she decided to do the line, Dita had this to say –

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Dita Von Teese Lingerie Line To Be Sold At Target!

“From age 16 I worked in a lingerie store, and I had a very strong interest in the history of underpinnings and how styles changed from decade to decade. Even at age sixteen, I wanted to be a lingerie expert, so I did everything I could to learn about it! I started collecting vintage lingerie at a young age, and my love for it is what lead me to imitate pinup art of the 1940s, and that is what sparked my career as it is now. Even back then, I equated beautiful lingerie with femininity and everyday luxury rather than seduction.

Of course, the art of seducing with lingerie is a wonderful thing, and I am quite aware of the effect it has….but first and foremost, a woman should seduce herself by choosing lingerie that is both beautiful and functional that she can wear in her everyday life, and so bringing these things together, along with affordability, is what I aimed to achieve with my lingerie collection.”

She also went on to say what she found important for her clients.

Dita explains “It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I’m very proud that we have been able to do that, while keeping prices affordable.”

I love the lingerie that Dita Von Teese buys for herself, but that stuff is EXPENSIVE! The fact that the Von Follies line will be distributed through TARGET is a great thing for women like me who are looking for quality, and style but who are not able to buy things from Agent Provocateur.

You can see more about Dita Von Teese’s Von Follies Lingerie line at http://www.ditasdomain.com/vonfollies/

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Image via Sheryl Nields/Dita Von Teese