Apple to buy Beats by Dre?
So, Apple is reportedly purchasing Beats by Dre, and I’m not sure what to think of this buyout. While I think it’s great for the founders of Beats to get their big pay day, $3.2 billion to be exact, this may not be great for the consumer. Beats helped revitalize the headphone market, while I don’t own a pair and have only tried them a few times I still value what they did.
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When Beats first started they had the support of Monster Audio to really push the envelope on sound quality and production and Dr. Dre has always had a great ear and his mark on this product was evident from the beginning. So the question is how were they doing once the deal with Monster evaporated, were they able to truly sustain and push the envelope? I have heard mixed feelings on the quality of Beats post Monster deal and that makes you wonder if part of this deal is the need for Apples production expertise.
Will Beats Lose Its Edge Pairing with Apple?
However, if Beats really does become a part of Apple is it going to lose that competitive spirit that made it so different? While Apple has revolutionized many products of its own, headphones has never been their strong suit. This is a very smart move for Apple to get that name on its products and be able to add the Beats logo to what I’m sure will be a Beats Edition iPhone released in the near future. Question remains will it just be great marketing and no guts or will Apple be able to improve on the product?
As seen in recent years, especially walking around at CES, headphones are all the rage yet again. More and more headphones companies come out each year, trying to be the next pair of Beats worn by all the sports stars. Beats reinvented the headphone as a fashion statement and the integration of music with our cell phones made them a part of our daily lives. I’m curious to see what actually happens with this deal, if it does go through what the fallout will be. Does this open doors for another headphone company to step up and get the hipster market, or does it solidify Beats position?
I am always looking for a new pair of headphones to find that perfect sound, I just have a really hard time justifying $300 on a pair just to find out how much I like or dislike them. Much of the hype is all great marketing, which I appreciate since I’m in that business. I would however just love to see a pair of headphones that really sound great and isn’t just a fashion statement come out of this.
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