Blackberry, the once must have tech item for business people, was thought to have gone the way of the transistor radio this past year. But today, BlackBerry announced their new business friendly new phone, the Passport. This phone does must everything any other smart phone can do, but in addition to BB’s eternal keyboard (yes I love those), the thing getting the most attention is the shape: square.
So why would BB decide to make their newest phone SQUARE when all new phones are long rectangles? The new Passport is not made for the average smartphone user, it is made for business people. The long rectangle is just fine for scrolling social media and watching video, but if you spend time reading papers, or writing spreadsheets on your smart phone, a square shape of the screen really makes for a better choice from a user experience point.
BlackBerry Passport offers its size and aspect ratio to accommodate these characters, making it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes, and no; you aren’t missing anything.
Consider how IMAX screens start with a more traditional 16:9 aspect ratio projection for conventional movie trailers and then expand to their true dimensions (and the audience goes, “ooh”). The Passport is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally. [BlackBerry blog]
So what’s the big deal about reading documents better? That is what business people do with their phones. We use our phones to type out documents, we try to read them on the screen, which is usually just awkward for me on most smart phones due to having to move the screen around. This adjusting of the screen size and dimension to better fit documents is a great idea.
While there are those that will always be loyal to their brand of smart phone, this Southern California pinup will always love BlackBerry’s ease of use for business. I cannot wait to see this new phone in person. I just wish all of my apps work with the Research In Motion operating system.