Somebody is getting a makeover! That’s right, Arby’s, the chain best known for its roast beef is now slicing up freshness with new Turkey Roasters. The new menu items are just one part of the newly spruced up Arby’s. “Slicing Up the Truth About Freshness” celebrates Arby’s rich heritage in freshly slicing meat in their restaurants every day for nearly 50 years and highlights that this fact differentiates them from other sandwich shops that cannot make the same claim.

Even the Arby’s website and logo got an overhaul as part of the makeover!

But have you noticed the new Arby’s commercials? The new ad campaign is done by director Larry Charles. You know, the guy who did Borat, Religulous, Brüno and The Dictator, as well as his writing work for Seinfeld. The new ads for national television, print and digital, feature former NYC Police Detective Bo Dietl on a mission to expose the truth about fresh slicing.

Head on over to the new Arby’s Website and find the one closest to you and try their new Turkey Roasters or maybe a classic roast beef sandwich. OMG I’m hungry now.

Tell them the Pinup Bee sent you!

xoxo

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