SPY Sunglasses and Richer Poorer Collaboration
Southern California Lifestyle Fashion
It’s a fashion partnership made in Southern California heaven. In what is being called “A Happy Collaboration from Head to Toe”, SPY, known for their surf and snow sunglasses, and designer sock creator Richer Poorer have come together on a limited edition collaboration involving their new Trancas sunglasses, as part of SPY’s premium Crosstown Collection.
“One of the things we often talk about here at Richer Poorer is elevating everyday products through quality and design, so having the opportunity to partner with a company like SPY who has a similar vision was a lot of fun,” says Tim Morse, President of Richer Poorer.
“Like socks, sunglasses tell the story of your personality and mood. We’re happy to have partnered with SPY to create a piece that’snot only fun and distinct aesthetically, but delivers on quality in every way.”
While SPY is mostly known for their surf and snow styles of eyewear, the Crosstown Collection is more of a metropolitan style. The collaboration takes SPY’s new Trancas frame and ups the style factor with a timeless pattern courtesy of Richer Poorer.
SPY and Richer Poorer Collaboration Release Party
To celebrate the release of the Crosstown Collection sunglasses, SPY and Richer Poorer held a perfectly Coastal SoCal event. The release party was held at SPY’s “Happy Camp” location in Leucadia, CA a beach town north of San Diego. You can spot Happy Camp by the orange lifeguard chair sitting out front of a large blue billboard.
Inside the release party a DJ spun soulful sounds as influencers mingled, had cocktails, or enjoyed cold brewed coffee from a local coffee shop. And it wouldn’t be a Southern California beach city event without delicious street tacos to keep everyone happy.
Crosstown Collection Items
Keeping you happy from head to toe, the new fashion collection from the Southern California collaboration includes a pair of the Trancas sunglasses as well as a pair of coordinating crew socks.
The SPY x Richer Poorer Trancas is constructed from handmade acetate, features unique transparent polka dots on the temple, and arrives in a premium textured leather hard case. A pair of Richer Poorer crew socks in a corresponding polka dot colorway is also included. Available at spyoptic.com and select Crosstown Collection retailers across North America on June 2. MSRP for the SPY x Richer Poorer Trancas is $160.
- Features the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness
- Includes a pair of Richer Poorer premium men’s crew socks in matching polka dot colorway
- Comes with a premium leather case and leather leash
- Constructed from luxurious handmade acetate
- 6-base Nylon lenses
- Sturdy 5-barrel hinges
- 100% UV protection
Thank you to SPY and Richer Poorer for inviting BusyBeeBlogger.com to your kickoff event.
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