“Lost In Translation” actress Scarlett Johansson has a new gig, and not just as the unseen love interest in the movie “Her”.
Joining the ranks of George Clooney for Nespresso, and Jennifer Aniston for Smart Water, ScarJo is now the first ever Global Brand Ambassador for SodaStream.
Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl XLVIII on Sunday, February 2, 2014.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”
The actress has loved sparkling water since childhood, which led her to discover SodaStream. Now a loyal user for years, Johansson has a soda maker in her home and is an enthusiastic fan of the brand.
“I’ve been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company’s commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
During the press conference ScarJo said that she especially liked her soda with extra bubbles. You can choose your own carbonation level with the SodaStream.
You can see a sneak peek at Scarlett’s first Super Bowl Commercial with SodaStream below!
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