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More Pinup and Vintage Inspired Plus Size Selections!


Bathing Beauty One Piece in Blue Velvet – Plus Size from ModCloth

Attention Pinups!  One of my favorite stores, ModCloth, has just announced that they have expanded their plus section.  And OMG, the selections are fantastic.  Figure emphasizing fun pieces.

The average American woman wears a size 14, which is the size cap for many U.S. retailers. ModCloth is expanding their Plus Section to answer the call from their customers for a wider range of sizes on their site, and they’ve got the data to back it up!


Fresh Lemonade Stand Dress in Plus Size from ModCloth

“Our community is asking for more sizes, and we’re thrilled to provide them,” says ModCloth Co-Founder and Chief Creative Officer Susan Gregg Koger. “No matter her size, shape, or style, we want to help every woman find designs that delight her and make her feel like the best version of herself.”


Sheath a Lady Dress in Navy – Plus Size from ModCloth

ModCloth conducted an online consumer survey featuring a representative sample of more than 5,000 U.S. women of mixed sizes ages 15-65. The study concluded that a large portion of the market wears sizes that fall into what the industry defines as both standard and plus sizes, showcasing how a large portion of the market falls somewhere between the two. Additionally, many of those women are avid online shoppers.


Tandem Tour Shorts in Dark Wash – Plus Size from ModCloth

Survey Highlights:
• More U.S. women report wearing a size 16 dress than a size 2 and 0 combined.
• 33% of U.S. women wear a mix of what is considered standard and plus sizes.
• 57% of U.S. women wear at least some clothing in sizes 16 and above.
• U.S. women who primarily wear sizes 16 and above indicate that they buy over 50% more of their clothing online compared to women who only wear standard sizes.
• Almost 1/2 of U.S. women who predominantly wear size 16 and above report having bought clothing online in the past 6 months, compared to approximately 1/3 of those who never wear sizes 16 and above.


Vanilla Buttercream Top in Plus Size from ModCloth

Offering a full range of clothing sizes is not the only way the brand is aiming to satisfy the needs of this underserved community. ModCloth showcases a range of models who wear a variety of sizes, including recruiting their employees and customers as models in their creative campaigns. Also, inclusive site features, such as their Style Gallery invite community members to post their own outfit photos to share their looks with each other and, in turn, foster a community where all are welcome, regardless of size or personal style.


Coastal Crush Dress in Plus Size from ModCloth

ModCloth hosted a pop-up shop event on Friday, June 14th, where customers, bloggers, and media were able to get a hands-on experience with the product ModCloth carries in a full range of sizes, a first for the non-brick-and-mortar store.

I adore all of these outfits and am so glad plus size clothing is getting the respect it needs.  Super cute clothing for everyone!

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About Cari Bee

Since 2007, www.BusyBeeBlogger.com has been an entertainment and lifestyle blog written by Cari Bee. It reaches hundreds of thousands of readers from all walks of life, locally and nationally, and is part of the Blog Her Publishing Network, Single Edition Media, and Technorati Media. Cari has also had work appear for Daily Stab, Celebrity VIP Lounge and HaveUHeard.net. She was also part of the panel discussion Table For One on being a single and childfree blogger at BlogHer12 in New York City.

Comments

  1. Definitely think plus size clothing deserves to be cute and trendy and too.

  2. aww, i love these dresses. finally big girl get a break

  3. Plus sizes – i have a chance!

  4. Annemarie says:

    I adore that first bathing suit, is it velvet?

  5. Annemarie says:

    It is so nice to see people recognizing that not everyone is a stick figure!

  6. I like that blue bathing suit.

  7. The bathing suit is great!

  8. Jocelyn says:

    I love the pinup-style clothing!

  9. MakeHerUp says:

    Super cute choices. Love there are more options for girls with curves!

  10. I love that swimsuit!