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Dove’s new Color Campaign. A Big Risk?

This year at Sundance you will see a lot of what you would be expecting. Movies, stars of various letter grade, and of course, gifting suites. I love gifting suites. Not just for the swag, but I like to see the new stuff companies are promoting and how they are choosing to make it happen. *Nerd*

This year, Dove debuted their new Dove Color campaign. Dove’s ads always use real women and receive a lot of interest becase of that. But wait until you see this new ad for their line of shampoos and conditioners for color treated hair. Watch the ENTIRE ad, then leave comments below.

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About Cari Bee

Since 2007, has been an entertainment and lifestyle blog written by Cari Bee. It reaches hundreds of thousands of readers from all walks of life, locally and nationally, and is part of the Blog Her Publishing Network, Single Edition Media, and Technorati Media. Cari has also had work appear for Daily Stab, Celebrity VIP Lounge and She was also part of the panel discussion Table For One on being a single and childfree blogger at BlogHer12 in New York City.