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Posted by on Jan 22, 2013 |

Dove’s new Color Campaign. A Big Risk?

This year at Sundance you will see a lot of what you would be expecting. Movies, stars of various letter grade, and of course, gifting suites. I love gifting suites. Not just for the swag, but I like to see the new stuff companies are promoting and how they are choosing to make it happen. *Nerd*

This year, Dove debuted their new Dove Color campaign. Dove’s ads always use real women and receive a lot of interest becase of that. But wait until you see this new ad for their line of shampoos and conditioners for color treated hair. Watch the ENTIRE ad, then leave comments below.

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