Fashion designer Stella McCartney has released a few teases from her Winter 2010 Campaign, and they are whimsical. The clothes, on their own, are classic and clean, it’s the rest of the ad that is getting all tongues wagging.
Stella McCartney — never one to take herself too seriously — has tapped British artist Barry Reigate to illustrate her fall ad campaign, shot by Mert Alas and Marcus Piggott. Reigate, whose work often has a dark and sinister feel, took a decidedly lighthearted approach to this assignment, drawing cartoonish chubby letters, top hats, paint splotches, pumpkins and spiders all over McCartney’s logo — and clothing. McCartney told WWD she was after “something direct and simple, using Natalia [Vodianova] and key collection pieces, contrasted by humor and a human touch in the treatment of the logo.”
What do you think of the new campaign? It catches your eye for sure, but does it change your opinion of the brand?
Images via Stella McCartney Facebook






















