Honey Bee

Oh my! We’ve already brought you some behind the scenes video, and first look at the print campaign (here and here). Now we have the full length commercial. Full of naughty language, and lots of close ups of their, um…. Calvin’s.

WWD has obtained the full-length version of the campaign, which is for a new product range called X. In the profanity-laced videos, words are bleeped out by sound and by an X that appears over the mouth.

The campaign features a quartet of models: American actor Kellan Lutz, who plays vampire Emmett Cullen in the “Twilight” series; American actor Mehcad Brooks of HBO’s “True Blood” and ABC’s “The Deep End;” Spanish tennis star Fernando Verdasco; and Japanese soccer star Hidetoshi Nakata, one of the most famous Asian footballers.

Images and video by WWD

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