Wow, what a tea party! Absolut is honoring it’s third city by giving Boston, Mass. it’s own Absolut Vodka flavor.
The limited edition flavor will be black tea and elderflower vodka in a glass bottle that has a backdrop that is reminiscent of Fenway Park’s infamous Green Monster.
In addition to launching the new flavor, Absolut will have a “Wall Of Pride” erected at the Prudential Center for 10 days as a fundraiser.
The wall features quotations from famous Bostonians including sports stars and celebrities. Individual tiles will later be auctioned off to raise money for the Charles River Conservancy.
I love Absolut ads. I don’t usually drink, but if i have a choice, I have to say that the tongue in cheek yet sleek ads that Absolut uses, totally works on me.
As for the other cities that Absolut has honored?
Previous Absolut flavors include black pepper and mango in New Orleans and pomegranate, blueberry, acerola cherry and açai berry for Los Angeles.
What do you think of the new Absolut Boston ad?
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